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The Power of Scent

When it comes to selling your home, of course you want to create the most inviting atmosphere possible. One of the most effective ways to do this is through scent. Real estate agents for generations have suggested baking cookies or breads to provide a “homey” sense for prospective buyers. But you can go too far.

Choosing the right scent can mean the difference between a warm, inviting home and one that causes buyers to run in horror. Start by using scents that are subtle and universal. Scents such as citrus, lavender, and soft vanilla are great options. Many brands have also created “fresh” scents that provide a clean smell that is pleasing as well.


Once you have a pleasing scent, place multiple candles or plug-in scents throughout the home. Always use the same scent everywhere to create a scent story and avoid bringing attention to the smell as people roam through the property. Again, less is more when it comes to scent. Avoid strong candles like cinnamon, cookie or baking scents, or even pine. You want to accentuate the ambiance of the home, not jar at your guests. Keep in mind that some people have allergies and fresh air through open windows is always a great choice.

By thoughtfully incorporating scented candles into your open house strategy, you not only enhance the beauty of your home, but also create a memorable and positive experience for your potential buyers, increasing the likelihood of an offer.

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Jen enjoys building long-term relationships with clients and believes it's important for people to understand the type of service they get with a true professional. She knows that if she provides excellent service, the rest will follow.

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